Join us for an online talk with photography industry expert Zoe Whishaw. 

Are you ready to become a pro?

- How do you know when you’re ready?
- What are the markets for a professional photographer?
- What are the essential elements of running a photography business
- What characteristics in a photographer do art buyers and photo editors look for?
- What makes a compelling website?
- What does a photographer’s rep/agent do and when is the right time to find one?
- What are the best ways to market your work?

This talk will give you a reality check to help determine whether running a photography business is the right thing for you.

Zoe will be exploring what it takes to attract potential clients to use your services and the essential characteristics and personality traits that you need if you are to be successful.

She will be discussing how important it is for photographers to develop a Brand in what is a very congested creative arena.


About Zoe Whishaw 

Zoe Whishaw is a Commercial Photography Consultant and Mentor providing creative direction and strategic guidance for photographers at all stages in their career. She runs seminars and hand-on workshops and meets on a one-to-one with those who need tailored guidance and an objective eye to help build their brand, focus their creative direction and plan marketing initiatives to elevate their business to the next level.

As a seasoned Editor and Art Director, Zoe has over 30 years of experience analysing and critiquing imagery across a broad spectrum of genre and subject areas. She developed and contributed to the success of leading media company Getty Images, where she worked for 17 years in senior creative and strategic positions, latterly as European Director of Photography. 

Zoe has been on the judging panel of a range of national and international photography competitions, including the Association of Photography Awards, Pink Lady Food Photographer of the Year, Wildlife Photographer of the Year and ArtGemini Prize and conducts portfolio reviews at industry events.

Twitter and Instragram: @zoewhishaw

Who is it for?
This event is for any early career or amateur photographers considering starting a professional career in photography. It could also be of interest to mid-career professional photographers who feel stuck and need advice and information on how to shape their photographic careers. 


This event runs from 6pm until 8pm on Tuesday 19th September 2023.


This event will be hosted online on Zoom. You will need a device such as a computer, laptop, tablet or smart phone that has access to the internet to join the seminar. 
All ticket holders will be emailed the zoom meeting invitation and joining instructions at least one week before the event begins. 
If you require any additional support to get connected to Zoom please contact either Charlie Booth or Rebecca Burns on 

This event is £10 for paid members of Redeye and £15 for non-members.


Ticket refunds
Unless otherwise mentioned, we can usually offer a refund (less an admin fee of up to 25%) up to 14 days before an event. No refunds will be issued after this time, unless an event is cancelled. 
We cannot offer refunds in any circumstances after an event has started.


Additional information for attendees
You do not need to prepare in advance, but we would encourage you have something with you to take notes to make the most of the event. 
There will be time for questions at the end so please be prepared to turn on your microphone and/or camera.

Image credit: Zoe Whishaw photographed by Emily Hancock

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