Commercial and Editorial Photography with Toni Mccoy-Hopwood

Tuesday, 15th March, 2022; 7pm - 8:30pm


Commercial and editorial photography encompasses a wide range of practice, but with a few factors in common. Professional clients who understand the value and importance of the best photography. Within sometimes tight constraints and deadlines, the possibility of experimentation. Often, access to subjects and places that would be difficult to obtain otherwise. And the knowledge that your work will be looked at and your reputation potentially enhanced. 

While commercial photography is still much needed and well-paid, the remuneration for editorial has dipped in recent years; but it still offers opportunities that are hard to find elsewhere.

Toni Mccoy-Hopwood dives deeper into the polished commerical and editorial image and unpicks aspects of the process from finding clients, recruiting models, shooting on set, and editing the final product for sending to clients. Toni helps you learn how to effectively network to get your work seen by the right people to achive commissions and make money. As well as letting you in on her idea generation, research and development, networking, finding the right contacts and partners, and how to deal with negotiation.



Toni Mccoy-Hopwood is a multi-faceted creative with a strong visual aesthetic, specialising in fashion photography and styling. her work encompasses a wide range of subjects and styles; including portraiture, high concept editorial, commercial, documentary and event photography.​

Previous clients include: footasylum, size?, the face magazine, levis, we are cow vintage, brother models, imm models, no mind collective, motto estate.



Who is this event for?
This event is open to all. It’s particularly aimed at photographers and photographic artists either interested in setting up their own photographic or creative visual business, or in the early stages (first 3-4 years) of it. It will also be useful for anyone working as a photographer who is planning a change or feels their business could do with some refreshing, as well as recent graduates.

As with all Redeye’s events, the course is informal, friendly, welcoming and a safe space. We encourage attendance from all sections of the community regardless of your age, gender, ethnicity, sexuality, disability or social class. We want everyone to be able to access this course so if you have any particular needs or restrictions, please let us know so we can work with you. 



This event takes place on Tuesday, 15th March, 2022; 7pm - 8:30pm.
There are 18 sessions in the full It's Your Business course which run across various dates in January to April 2022 - see here breakdown of dates. If you are interested in several sessions it's probably more cost effective for you to buy a full course ticket.

Online! You will need an internet connection and a computer, smartphone or tablet. These events will take place over Zoom.

Tickets for individual sessions are £12.50 for Redeye members and a full price ticket is £16.50. 

Full course tickets are £145 for Redeye members and £190 for non-members. 



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